Recruitment film · GrandOptical
Student recruitment, told by a student.
GrandOpticalStudent recruitmentCzechia
A recruitment film aimed squarely at optometry students, told through the story of Jan, an employee who was studying and working part-time at GrandOptical at the same time.
About the film
GrandOptical needed to speak directly to optometry students, the exact audience that would normally scroll past a generic corporate recruitment ad. So instead of a pitch from management, the film is built around Jan, a real GrandOptical employee who was studying optometry and working part-time at the company at the same time — someone the target audience could see themselves in.
How it was made
Same rule as every recruitment film I shoot: real people, not actors, given enough time on camera to talk like themselves instead of reciting a brief.
More work